Ecosia is a social business dedicated to environmental sustainability via the donation of revenue to the world's most effective rainforest protection programs. Their best-known service, the search engine mask at Ecosia.org, is powered by Bing and Yahoo. It lets an essential and routine task like searching the web double as an ecological contribution: not only are Ecosia search emissions offset, but every click on a sponsored ad within Ecosia translates into either cents for the environment, or cents for generating more cents for the environment. Cents may not sound like much, but they certainly add up. From its inception until December 2010, Ecosia was able to generate just under 125,000 Euros (164,000 USD) for its rainforest protection program with the WWF, and that in just the first year!